Clients
Triton is proud of its customer base, the superior results we provide, and our strong partnerships. Here are some examples of our success.
Iceland Health
Iceland Health is a leading provider of nutritional supplements containing Omega-3 fish oil. Before the company worked with Triton, the campaign got off to a rocky start. "With our previous call center, we weren't always able to see how we were doing," says Iceland Health CEO Mark Stenberg. "Details like the abandoned call rate were hidden."
Iceland switched to Triton. Triton sales vice president Eric Chasen worked closely with Iceland to perfect the firm's direct response sales strategy, including refinements to the offer and price point. Within six months of working with Triton, the average ticket rate increased by 25%, and the close rate improved by 20%. Triton also helped Iceland build a significant continuity business.
Working with Triton, Iceland has found a direct-response partner he can trust. "Steve and Eric are very hands-on, very professional and conscientious," says Stenberg. "Triton provides accurate information and strong attention to detail."
Radio Direct Response
"As a radio-only direct response ad agency, we live and die by the numbers, just like our clients," says Mark Lipsky of RDR For his agency to succeed, he says, it needs a close relationship with the call center in order to download, measure, and manage the numbers to place the most efficient media buys and the strongest creative.
"Triton Technologies understands radio," says Lipsky. "They provide our clients with radio-friendly DNIS numbers to help us capture every radio lead. Their telemarketing agents understand the subtle nuances of a radio lead and consistently deliver the numbers our clients need to survive a test and proceed to rollout. If there's a problem, Triton instantly allocates the necessary resources to fix the problem and get us back on track."
There's a unique learning curve in DR radio, says Lipsky, and in his experience, "Triton contributes all that is needed to minimize the time between the test and a profitable, ongoing campaign."

