Interactive Voice Response

Triton has complemented its agent capacity with Interactive Voice Response (IVR) technology, providing increased capacity and scheduling flexibility. The IVR also offers a cost effective option for hard-offer and testing campaigns, while still leveraging the industry-leading sales conversion capabilities of the Triton sales process.

Triton's IVR "agent" can be effectively deployed:

• To handle overflow calls when your media over-delivers against forecast.
• To test campaigns where you want to measure media delivery rates and/or product pricing options.
• For hard-offer campaigns where you want to leverage Triton's selling expertise, but at a lower price point.

We leverage our direct response selling expertise in the development of all our IVR applications. Our campaign managers and script developers work hand-in-hand with our IVR application developers to tune the application's closing capability - before it is launched. Once launched, the campaigns are constantly monitored and tuned through analytics to increase the closing capability of the application.

In keeping with Triton's investment and deployment of state-of-the-art technology, our IVR is a web-centric solution integrating voice and data using standards such as VoiceXML and VoIP. A modular standards based approach provides independence from the underlying technology allowing us to integrate newer, better performing technology as it becomes available in the marketplace. The web-centric architecture also allows us to scale capacity to meet client requirements.

Our IVR solution is fully integrated with our CATO Order Management System providing a single location for all your campaign reporting, treating the IVR as a Triton "agent". If callers need to speak with a live-agent, the IVR will transfer the caller - and all the information that they've supplied to that point - to a Triton agent for completion. In addition, the IVR reports its sales to CATO so your reporting interface is the same - regardless of the type of agent that has handled your calls.