Interactive Voice Response

Triton has complemented its agent capacity with Interactive Voice Response (IVR) technology, providing increased capacity and scheduling flexibility. The IVR also offers a cost effective option for hard-offer and testing campaigns, while still leveraging the industry-leading sales conversion capabilities of the Triton sales process.

Triton's IVR "agent" can be effectively deployed:

• To handle overflow calls when your media over-delivers against forecast.
• To test campaign media delivery rates and/or product pricing options.
• For hard-offer campaigns where you want to leverage Triton's selling expertise, but at a lower price point.

We leverage our direct response selling expertise in the development of all our IVR applications. Our campaign managers and script developers work hand-in-hand with our IVR application developers to tune the application's closing capability - before it is launched. Once launched, campaigns are constantly monitored and tuned through analytics to ensure the system is performing against goal.

In keeping with Triton's investment in state-of-the-art technology, our IVR is a web-centric solution integrating voice and data using standards such as VoiceXML and VoIP. A modular, standards-based approach provides independence from the underlying technology, allowing us to integrate newer, better performing technology as it becomes available in the marketplace. The web-centric architecture also allows us to scale capacity to meet client requirements.

Our IVR solution is fully integrated with our CATO Order Management System providing a single location for all your campaign reporting, treating the IVR as a Triton "agent". If callers need to speak with a live-agent, the IVR will transfer the caller - and all the information that they've supplied to that point - to a Triton agent for completion. In addition, the IVR reports its sales to CATO so your reporting interface is the same - regardless of the type of agent that has handled your calls.